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Simplifying Cybersecurity: Seqrite Unveils Refreshed Brand Identity

  • The rebranding demonstrates Seqrite's commitment to innovation and cybersecurity simplification aiming to render a more accessible and user-friendly experience for businesses on a global scale.

Pune, April 8, 2024 – Seqrite, the enterprise arm of global cybersecurity solutions provider Quick Heal Technologies Ltd, announces the refreshed and upgraded brand identity, reflecting its dedication to simplifying cybersecurity for businesses worldwide.

India’s only full-stack CSMA aligned solutions provider, Seqrite has long been committed to making cybersecurity more accessible and seamless. With this commitment at the forefront, the refreshed brand identity marks a significant milestone in Seqrite's journey, showcasing its continued pursuit of excellence. The brand refresh highlights the company's robust capabilities and promises a seamless and meaningful experience for all stakeholders.

The new facelifted logo symbolizes Seqrite's evolution as a forward-thinking cybersecurity partner, blending innovation with reliability. The parallel lines represent the company's focus on research and development (R&D) and its dedication to customer-centric solutions. The combination of black and red embodies professionalism and the brand's heroic personality.

Seqrite

Seqrite has also launched a favicon, a unique icon used to represent the brand. Seqrite's favicon's parallel lines, derived from the Seqrite logo, serve as a visual representation of the brand identity. The shield symbolizes the unwavering commitment to cybersecurity, while the "S" pattern reflects the brand's dedication to simplifying the complexities of cybersecurity and guiding the clients through them with ease. As part of the rebranding, Seqrite has also simplified its product names, moving away from the 'Hawkk' nomenclature to a more universally recognized and simplified naming convention. This strategic shift aligns Seqrite's branding with industry norms and customer preferences, enhancing clarity and consistency in its product lineup.

Despite the visual updates and product name changes, Seqrite's core values and purpose remain unchanged. Customers can continue to depend on Seqrite’s products for comprehensive protection and reliability, driven by state-of-the-art threat intelligence from India's largest Malware Analysis Lab, "Seqrite Labs," along with playbooks supported by world-class service and assistance from top-tier security experts.

Vishal Salvi, Chief Executive Officer of Seqrite, commented, "Our brand refresh signifies more than just a cosmetic change – it embodies our growth over the years and our unwavering commitment to offering simplistic solutions to counter complex cybersecurity challenges. We invite businesses to explore how 'Brand Seqrite' can empower them to stay ahead in an ever-evolving digital landscape."

Seqrite delivers comprehensive cybersecurity solutions and services through its patented, AI/ML-powered tech stack, protecting businesses against the latest threats across devices, applications, networks, cloud, data, and identity. Today, 30,000+ enterprises in more than 76 countries trust Seqrite with their cybersecurity needs. As the Enterprise arm of Quick Heal Technologies Limited, Seqrite is dedicated to providing the highest level of protection, backed by world-class service from security experts at India's largest malware research analysis lab – Seqrite Labs. To deep dive into our refreshed product identify and new product names please visit: www.seqrite.com/rebranding

About Seqrite

Seqrite is a leading enterprise cybersecurity solutions provider. With a focus on simplifying cybersecurity, Seqrite delivers comprehensive solutions and services through our patented, AI/ML-powered tech stack to protect businesses against the latest threats by securing devices, applications, networks, cloud, data, and identity. Seqrite is the Enterprise arm of the global cybersecurity brand, Quick Heal Technologies Limited, the only listed cybersecurity products and solutions company in India.

We are the first and only Indian company to have solidified India’s position on the global map by collaborating with the Govt. of the USA on its NIST NCCoE’s Data Classification project. We are differentiated by our easy-to-deploy, seamless-to-integrate comprehensive solutions providing the highest level of protection against emerging and sophisticated threats powered by state-of-the-art threat intelligence and playbooks backed by world-class service provided by best-in-class security experts at India’s largest malware analysis lab – Seqrite Labs. We are the only Indian full-stack company aligned with CSMA architecture recommendations, offering award-winning Endpoint Protection, Enterprise Mobility Management, Zero Trust Network Access, and many more. Seqrite Data Privacy management solution enables organizations to stay fully compliant with the DPDP Act and global regulations.

Today, 30,000+ enterprises in more than 76 countries trust Seqrite with their cybersecurity needs.

For more information, please visit: www.seqrite.com

About Quick Heal Technologies Limited

Quick Heal Technologies Ltd. is a global cybersecurity solutions provider. Each Quick Heal product is designed to simplify IT security management across the length and depth of devices and on multiple platforms. They are customized to suit consumers, small businesses, government establishments, and corporate houses. Over a span of nearly 3 decades, the company’s R&D has focused on computer and network security solutions.

The current portfolio of cloud-based security and advanced machine learning-enabled solutions stops threats, attacks, and malicious traffic before it strikes. This considerably reduces the system resource usage. The security solutions are indigenously developed in India. Quick Heal Antivirus Solutions, Quick Heal Scan Engine, and the entire range of Quick Heal products are proprietary items of Quick Heal Technologies Ltd.

For more information, please visit: www.quickheal.co.in